Resources Library by ANA

How to get so much more from mobile

MESH have been capturing mobile data and integrating it with other sources since 2006. Over that time period the industry has recognised the value of mobile but realising its potential and when to do so and for what is a bigger challenge. This...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Author: Christopher Wallbridge

June 15, 2014

Unveiling online shopper's journey

With the consistent growth of online retailing, clients from various categories have eagerly been interested in understanding journeys that online shoppers take. While the indirect method using observation/behavioral data has recently emerged as one...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Sungeun Kwon, Minwook Kim, Heesun Kim, Soyoung Lee, Yuri Jung, Heeyoung Kim, Jiyoung Suh

Company: KANTAR TNS Malaysia

May 13, 2014

Humanising Big Data

The challenge of bringing together two seemingly contrasting worlds of Big Data and Qualitative Analysis is the focus of this presentation, which examines how the Big Data world of size, dynamic data, vastness trends, patterns and predictions can...

Catalogue: Qualitative 2013: Brilliant Transformations

Authors: Anupama Wagh-Koppar, Vartika Malviya Hali, Sandeep Arora

Companies: KANTAR TNS Malaysia, Datamatics Global Services Ltd

November 20, 2013

Humanising Big Data

The challenge of bringing together two seemingly contrasting worlds of Big Data and Qualitative Analysis is the focus of this presentation, which examines how the Big Data world of size, dynamic data, vastness trends, patterns and predictions can...

Catalogue: Qualitative 2013: Brilliant Transformations

Authors: Anupama Wagh-Koppar, Vartika Hali, Sandeep Arora

Company: KANTAR TNS Malaysia

June 15, 2013

Beyond the silo

Joining research dots in the context of brand research is a fascinating journey. It goes far beyond the borders of traditional survey-by-survey approaches: taking more and deeper insights simultaneously into account (e.g. product, service and price...

Catalogue: Automotive Research Forum 2013: Driving Change, Driving Business

Authors: Harald Schuster, Sabine Hatz

Company: GfK

May 24, 2013

The difference between 'less bad' and 'much better'

Conjoint analysis is one of the most important tools in market research, yet it neglects fundamental insights from 'Behavioural Economics' Hence, all conjoint results are subject to two inherent distortions: firstly, linear interpolation fails to...

Catalogue: Congress 2012: Accelerating Excellence

Author: Florian Bauer

September 13, 2012

Digital matrimony

In order to keep up with respondents, the market research industry must begin to marry online strategies with integrated mobile and social media outreach. A single digital platform must be considered in order to effectively reach respondents and...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research

Author: Kristin Luck

Company: Decipher, Inc.

October 26, 2011

Facial imaging

Facial Imaging is sophisticated software driven technology that makes possible the automated recognition of emotional response to marketing stimuli. The paper shows both the richness of results derived from such studies and the potential in terms of...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research

Authors: Tim Llewellyn, Matteo Sorci, David McCallum

Company: Inviso GmbH

October 26, 2011

Market research reloaded

In light of recent developments in the market research sector, MOA ( the market research sector organisation in the Netherlands) has formed a think tank. This group has investigated developments in ICT and other non-market research sectors, resulting...

Catalogue: Congress 2011: Impact

Authors: Wim van Slooten, Pieter-Paul Verheggen

September 18, 2011